SFpark advertising

I Shot Him created an advertising campaign for a new parking program for the city of San Francisco. We have been working on this project for over a year now at I Shot Him. We have created communications strategies and plans as well as designed pretty much everything you see for the program. That includes anything from the SFpark meters to animations explaining the project.

For us, the exciting part about parking is the place you are going to while trying to park. You only care about parking in the Mission because you want to go have some good mexican food (or party, or whatever). With that concept in mind, we created illustrations celebrating different neighborhoods in SF. We stylized a map pinpoint and put it in an open parking spot letting people know that you can now find parking online.

The folks at SFpark are wonderful clients and without their support and open minds we couldn't have created this fun work.




Bus Side Ads: Mission




Bus SideAds: SOMA Museums


Bus Sides Ads: Civic Center


Bus Wrap Ad: Marina and Fisherman's Wharf